The voice of your brand is how you communicate your personality. It’s not just about what you say but how you say it. The voice should be consistent across all platforms and types of content. When developing your voice, consider:
Language: Do you use professional jargon, slang, or layman’s terms?
Purpose: Is your communication mainly informative, persuasive, or supportive?
Engagement: How do you interact with your audience? Do you ask questions, share stories, or provide insights?
Visual Identity and Social Media
Visuals are an integral part of your brand identity on social media. They can convey your brand personality quickly and effectively. Elements of visual identity include:
Logo: Ensure your logo is recognisable and reflects your brand personality.
Colour Scheme: Colours can evoke emotions and should be chosen to align with your brand’s personality.
Typography: The style of your text should complement your brand’s voice and personality.
Imagery: Use consistent styles of photography or graphics that align with your brand identity.
Optional Activity – Mood Board
A mood board is a collection of pictures, colours, words, and other things that show the look and feel of something you’re planning — like a poster, course, or website.
You can make one using paper, scissors, glue, and pens. Just cut out photos from magazines, draw or write key words, and stick on colour swatches or patterns. It helps you and others see the kind of style or mood you want, before you start making the real thing.
Create a mood board that represents your brand’s visual identity, including logo, colour scheme, typography, and imagery.